It should be no surprise that the creators of Fruba are boba fanatics. When asking those around us, there were always a few commonalities of the issues brought up with boba. These were usually along the lines of boba being overcooked, pricey, or unavailable at certain times. Fruba addresses these by upholding quality and convenience at a fair price. Finally, our fruit-flavored boba is fruit-based hence "Fru-ba."